General News 1 6 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com PATS Discovery Point - a new initiative for PATS 2010 The organisers of the Pet and Aquatics Trade shows in Sandown and Harrogate have announced another new initiative for the 2010 shows. The PATS Discovery Point is an area within both shows that will host exhibitors with focused, specialised ranges. Whether their products are brand new to the trade or already available through carefully selected retail outlets or wholesalers, these companies have decided to exhibit independently in order to either launch or strengthen the trade's awareness of their products and services. The PATS Discovery Point will enable companies who may not have a team of sales representatives to share their expert knowledge about their specialised products and brands to a broader, nationwide retail audience - each visitor to PATS is from the pet and aquatics trade, so each one is a potential customer. And visiting retailers will be able to discuss fi rst hand with the designers or creators the benefi ts of these specialised ranges. Vanessa Jefferys of Bettacare, suppliers of specialist pet gates, believes that this new opportunity to highlight companies with smaller, specialist ranges is ideal: ' PATS Discovery Point will be very helpful to us as we are specialists in the fi eld of child safety and have now crossed over into the pet market with our pet gates. We made a lot of very useful contacts and opened new accounts with retailers following our showing at PATS 2009 and wish to continue this by showing at PATS 2010. We realise that our products are quite specialised as there were no other similar products at the show and so this aroused a lot of interest from the visitors. We liked the venue as it was easy to get to for exhibitors and visitors alike and feel it is very helpful to have two regional shows instead of one national one, as this maximises visitor numbers and accessibility overall.' Guy Blaskey of accredited dog supplement specialist Pooch and Mutt, agrees: ' The Discovery Point is a fantastic addition to the show and enables smaller specialists such as Pooch & Mutt to have more focus. Pooch & Mutt are extremely pleased to be exhibiting at PATS Sandown. PATS this year was good for us and the 2010 show is a great opportunity for us to get the word out to new retailers about our range. We have recently launched concentrated versions of our products, which shops seem to love, as they take up less shelf-space. I am especially pleased that as part of the Discovery Point we can offer canine supplements on stand K9!' PATS Discovery Point is proving very popular as the concept offers the opportunity for companies with specialist and sometimes limited product ranges to display their products effectively and cost- effectively on ' starter' stands. Throughout PATS, stand costs are all inclusive and PATS Discovery Point exhibitors will also benefi t from free catalogue entry, customer invitations, free web presence and the free of charge opportunity to enter the Retailers' Choice showcase and, therefore, to be included as potential winners of the PATS Product of the Year Awards 2010. To exhibit contact Annie Dyke annie. dyke@ impact- exhibitions. com or telephone the PATS offi ce on 01892 862848 for all enquiries. Visit www. patshow. co. uk for regular show updates and a full exhibitor list for both shows. ¦ Walter Harrisons launch 2009/ 10 catalogue alongside many new products Manufacturers of high quality bird foods and accessories Walter Harrisons have just launched their 2009/ 10 product catalogue. Available now, the 20 page catalogue includes details of every product in the Harrisons range including new products such as the ' Style' Feeders and their premium ' Brushed Steel' Feeders. To maximise your wild bird care sales, the Walter Harrison's range is fully supported by an assortment of merchandising solutions, point- of- sale, consumer advertising and a great on- line consumer website, which includes the opportunity to add your store onto the Harrison's stockist locator. If you would like a copy of the 2009/ 10 Walter Harrisons catalogue or more information about the range please contact our Customer Services Team on 0115 9332901 or email sales@ walterharrisons. com ¦

General News www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 17 Whitewater GFX is one of the UK's leading graphic and exhibition display production companies. We understand that punctual delivery and cost effective production of your graphics is as essential to a brand as the message itself. Whether we take your design and just deliver the graphics, or take your brief and deliver the ideas, we promise to work with you to take care of your brand as if it's our own. We are known for making the extra effort which is why we continue to enjoy working with major brands Bacardi, L'Oreal, Thomas Cook, Harvey Nichols, Levis, Wetherspoons and EMAP Contact us at: Unit 2 . A1 Parkway . Southgate Way . Orton Southgate . Peterborough . PE2 6YN Telephone 0845 459 9956 . www. thesourcefor. co. uk Fit Freddy - The In- Shape Neddy! If you have spotted a series of cartoons of a horse dressed for the gym in various publications over the past few months, then you may have wondered who he is and where he has come from. Fit Freddy and the Saracen Horse Feeds team are on a mission to help horse and pony owners the length and breadth of the UK get their steeds into the peak of health. They will be educating and encouraging a healthy approach to equine nutrition and exercise with Fit Freddy - The In- Shape Neddy being the brand's new mascot and ' celebrity face' of these exciting new feeds. Fit Freddy is the ' Mr Motivator' of the equine world and was created in conjunction with Saracen Horse Feeds advertising agency. Saracen Horse Feeds have worked with the same agency over a number of years and are thrilled with the new mascot as Commercial Director Jim Scott for Saracen Horse Feeds explains: " Fit Freddy is a great vehicle for us to send out a positive message on the merits of healthy feeding and exercise. The chirpy, humorous character will appeal to a big cross section of horse and pony owners - young and old." Fit Freddy will be used throughout advertising and promotions in conjunction with the new feed, as well as promoting equine health. The new feed will be available from mid November 2009 and trade prices will start at £ 12.60. For more information telephone 01622 718 487 or visit www. saracenhorsefeeds. com ¦