New Products www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 23 Company - Stubbs Product Details - This attention grabbing stable toy is a shape that is hard to roll in a straight line, and with a trickle treat feeder, it is sure to catch any horse's eye! Treats are placed inside to give horses hours of fun or can be used as trickle feeder to prevent horses eating too quickly. Durable and safe, it has no removable parts and the dispensing hole is 30mm diameter, which is perfect for most treats. Also suitable for dogs, the Rock ' n' Roll Ball is available in many colours including Red, Blue, Green, Purple and Pink. RRP - £ 17.99 Contact Details - Telephone: Abbey Saddlery on 01565 650343 Website: www. abbeysaddlery. co. uk or www. ridingbitz. com ¦ Company - Product Details - The PATmicro animal tracker from Pawtrax is smaller than a matchbox and weighs just 30g. It fastens to the pet's usual collar or harness so he will not even realise he is wearing it - unlike other bulkier tracker devices currently available. The PATmicro uses a combination of GSM ( mobile phone) and GPS ( SatNav) technology to pinpoint a pet's location in real time. This can be achieved using any SIM so the owner is not tied to a particular network that may not give the best level of coverage in their area. There is also no monthly subscription or contract involved. The PATmicro works in three different ways - Find, Track and Secure. Use a one- off Find to locate the pet's position, Track a dog's movements with position updates at regular intervals if in hot pursuit, or Secure the pet in a specifi ed area by creating an invisible geo-fence that will send an alert to a mobile phone if the dog crosses the boundary. All an owner has to do to locate their pet is send their PATmicro an SMS ( text message) from their mobile phone. A response will then be received with details of the dog's location in the form of co- ordinates and a link to Google Maps. Manufacturer Statement - The PATmicro animal tracker uses the latest technology to trace missing pets, and can even help prevent straying, but it's much easier to use than other tracker devices - even for technophobes! RRP - £ 149.99 plus p& p. Special Offer - Order before 31/ 12/ 09, receive a free waterproof case for the PATmicro. Contact Details - Telephone: 07759 130866 Website: www. pawtrax. co. uk ¦ Product - PATmicro animal tracker Product - Rock ' n' Roll ball

New Products 2 4 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com Product - Veteran Care Mix Company - Product Details - Formulated specifi cally for the mature digestive system, the Veteran Care Mix has a fi bre profi le ideal for the older horse. Inclusion of whole milk also provides ideal protein, highly available lactose and essential oils. Protein levels are formulated to provide optimum levels of essential amino acids, in particular lysine and methionine, to match the changing physiology of the ageing horse. Support for bones is available thanks to the added Conjugated Linoleic Acid ( CLA) which helps to maintain bone accretion. Yucca Saponins ' mop up' fermentative end products reducing their adsorption across the hindgut, many of which have been implicated in joint cartilage destruction. The high specifi cation of carefully selected, natural ingredients includes Speedi- Beet ( that also works as a probiotic), plant extracts ( to combat the negative effects in hindgut fermentation), 100% of key minerals in a natural form and enhanced vitamin and antioxidant levels to maintain optimum uptake, maintain the integrity of the gut wall and nutritionally assist natural defences. Cereals in the feed are precision micronized to maximise small intestine digestion and starch levels have been partly replaced with highly available disaccharides. Highly available sugars and protein ensure ease of digestion and the mix can be fed wet as an aid for poor dentition. RRP - for a 20kg bag - £ 9.90 Contact Details - Telephone: 01765 680300 Website: www. britishhorsefeeds. com ¦ e Product - New slim- pet tablets for dogs and cats Company - Johnson's Veterinary products limited Product Details - Slim- Pet Tablets contain a selected blend of herbs, nutrients and vitamins, traditionally used to help supplement a reduced diet, during weight management programmes and periods of increased exercise. Manufacturer Statement - Many pets can easily become overweight, and obesity is linked to numerous poor health and joint conditions. Therefore, regular exercise, correct nutrition and smaller but adequate food volumes are all important to maintain a healthy weight and to help avoid joint problems as pets become older. RRP £ 3.42 ( inc VAT @ 15%) RRP £ 3.49 ( inc VAT @ 17 ½ ) Trade £ 11.87 per pack of 6 Contact Details - Address: Johnson's Veterinary Products Ltd., 5 Reddicap Trading Estate, Sutton Coldfi eld, West Midlands. B75 7DF Telephone: 0121 378 1684 Fax: 0121 311 1758 E- Mail: info@ johnsons- vet. com Website: www. johnsons- vet. com ¦