New Products 2 4 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com Product - Veteran Care Mix Company - Product Details - Formulated specifi cally for the mature digestive system, the Veteran Care Mix has a fi bre profi le ideal for the older horse. Inclusion of whole milk also provides ideal protein, highly available lactose and essential oils. Protein levels are formulated to provide optimum levels of essential amino acids, in particular lysine and methionine, to match the changing physiology of the ageing horse. Support for bones is available thanks to the added Conjugated Linoleic Acid ( CLA) which helps to maintain bone accretion. Yucca Saponins ' mop up' fermentative end products reducing their adsorption across the hindgut, many of which have been implicated in joint cartilage destruction. The high specifi cation of carefully selected, natural ingredients includes Speedi- Beet ( that also works as a probiotic), plant extracts ( to combat the negative effects in hindgut fermentation), 100% of key minerals in a natural form and enhanced vitamin and antioxidant levels to maintain optimum uptake, maintain the integrity of the gut wall and nutritionally assist natural defences. Cereals in the feed are precision micronized to maximise small intestine digestion and starch levels have been partly replaced with highly available disaccharides. Highly available sugars and protein ensure ease of digestion and the mix can be fed wet as an aid for poor dentition. RRP - for a 20kg bag - £ 9.90 Contact Details - Telephone: 01765 680300 Website: www. britishhorsefeeds. com ¦ e Product - New slim- pet tablets for dogs and cats Company - Johnson's Veterinary products limited Product Details - Slim- Pet Tablets contain a selected blend of herbs, nutrients and vitamins, traditionally used to help supplement a reduced diet, during weight management programmes and periods of increased exercise. Manufacturer Statement - Many pets can easily become overweight, and obesity is linked to numerous poor health and joint conditions. Therefore, regular exercise, correct nutrition and smaller but adequate food volumes are all important to maintain a healthy weight and to help avoid joint problems as pets become older. RRP £ 3.42 ( inc VAT @ 15%) RRP £ 3.49 ( inc VAT @ 17 ½ ) Trade £ 11.87 per pack of 6 Contact Details - Address: Johnson's Veterinary Products Ltd., 5 Reddicap Trading Estate, Sutton Coldfi eld, West Midlands. B75 7DF Telephone: 0121 378 1684 Fax: 0121 311 1758 E- Mail: info@ johnsons- vet. com Website: www. johnsons- vet. com ¦

New Products www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 25 Company - Product Details - The CJ Wildlife Adventurer feeder is now available in a handy 2 port version, to accompany the hugely popular 4 and 6 port lines. This sleek, contemporary, metal bird feeder will add a touch of class to any garden. All adventurer feeders have a high capacity for less frequent fi lling! Manufacturer Statement - The unusually warm weather of October and November will soon be forgotten by our feathered friends as the winter feeding season kicks off! Supplemental winter feeding is vital for our birds with their natural diet sources at their lowest at this time of year. RRP - £ 17.95 Contact Details - Telephone: 01743 709555 Email: commercial@ birdfood. co. uk ¦ Company - Product Details - Tough and durable Marrowbone T will occupy a dog for hours and keep him focussed on chewing the right things and not shoes or the table leg for instance. The Marrowbone T is made out of 100% chewable nylon and contains a tasty surprise in the middle that keeps dogs excited and interested for hours on end. Each Marrowbone T is stuffed with a delicious jerky fl avoured treat, so as the dog works away eagerly to the centre, he creates nylon shavings, which work like a toothbrush, removing plaque and tartar, whilst helping prevent gum disease. Manufacturer Statement - Over 70% of dogs suffer from dental problems as they grow older, which is not only hugely painful for the dog, but painful for the owner's bank balance with regular ' vet dentals'. The Company of Animal's founder, internationally renowned Animal Psychologist, Dr Roger Mugford commented: " The Marrowbone T is a fantastic alternative to real bones, which apart from being unhygienic, can splinter and be dangerous, Marrowbone T offers something that's safe for them to chew, which fascinates them as they try to work their way to the jerky centre in the same way as a dog would get to the tasty marrow centre in a real bone. Chewing on a Marrowbone T will stimulate the blood circulation in the gums; so the Marrowbone T works like a doggy toothbrush." RRP - from £ 1.89, available in fi ve sizes Contact Details - Website: www. companyofanimals. co. uk ¦ Company - Andis Product Details - A 12 piece kit that contains everything needed to pamper a dog with professional grooming right at home. The purpose of the kit is its RACD clipper, a powerful clipper that fi ts in the palm of the hand and comes in powder puff pink. A step- by-step DVD demonstrates the pros' techniques to perfect grooming, with tips on everything from selecting the right blade to keeping the dog calm. Manufacturer Statement - " Grooming at home requires a bit of patience, a willingness to learn and the right tools," notes Fred Koeller, Vice President of Marketing at Andis. " You provide the fi rst two and Easy ClipTM supplies the tools and even helps with the learning. It's an excellent investment." The Easy ClipTM 12 piece grooming kit is now available in the UK, throughout Europe and Australia. Product - Wildlife Adventurer feeder Product - Marrowbone T Product - The easy cliptm 12 piece kit with racd clipper Contact Details - Telephone: 262- 884- 2600 Website: www. andis. com ¦ DetailsTough duct M