3 4 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com Small Animal Food Focus The Excel Range - For Furry ' Fibrevores' The Excel range of products has been formulated especially for ' fi brevores' - rabbits, guinea pigs and chinchillas. These small animals are unique as they have evolved a complex digestive system that requires extremely high levels of fi bre. Excel Tasty Nuggets - for digestive health All Excel Tasty Nuggets are complementary foods intended to be fed as part of The Excel Feeding Plan and have been formulated to prevent selective feeding. The range includes - . Excel Rabbit Junior and Dwarf . Excel Rabbit Adult . Excel Rabbit Adult with Oregano . Excel Rabbit Light . Excel Rabbit Mature . Excel Guinea Pig . Excel Guinea Pig with Blackcurrant and Oregano . Excel Chinchilla Excel Herbage & Forage - for dental health Excel Herbage Delicious, fresh, barn- dried Timothy hay with high levels of benefi cial fi bre ( 63%). Contains added marigolds and dandelion to provide variety and taste as well as health. Excel Forage Pure, fresh barn- dried grass harvested straight from the fi eld, with naturally high levels of benefi cial fi bre ( 55%). Burgess The Supa Small Animal Range This range is designed for small furry pets who do not require the carefully managed diet of ' fi brevores', but still need a top-quality food specially formulated with their health and nutritional needs in mind. All varieties are available in a new 350g size, offering a premium packaged solution for consumers looking to purchase quantities more appropriate to the size of their pet. Supahamster - Hamster Harvest A brand new luxury complete food ideal for all hamsters, particularly larger Syrian hamsters. All hamsters are omnivores and as such enjoy meat in their diet. Tasty whole dried mealworms, a great source of essential protein, are combined with a mix of wholesome grains, pumpkin seeds, peanuts and banana fl akes. Flaked, rather than whole, oats are used to protect sensitive cheek pouches, which can be damaged by sharp food. Supahamster - Dwarf Hamster Harvest A brand new luxury complete food created especially for dwarf hamsters. The combination of small seeds, hearty grains, wheat fl akes and peas, as well as tasty whole dried mealworms - a great source of essential protein - has been developed to deliver the optimum balance of nutrients. Suparat - Rat Royale Formerly sold as Supa Rat Excel, an all- in-one complete meal fortifi ed with vitamins and minerals for beautiful coat colour and healthy teeth, skin and bones. Each nugget contains natural antioxidants to help support the immune system, and pre- biotics to aid digestion. With coarse- mix foods, rats can be prone to pick out some bits and leave the rest, which can lead to an imbalanced diet. Suparat nuggets prevent selective feeding, providing a healthy, balanced and tasty diet. Supagerbil - Gerbil Granola A brand new luxury complete food formulated to deliver all the nutrients gerbils need. Made with top- quality ingredients, including exotic succulent fruits, vegetables and energy- boosting seeds and grains. Added chicken in the crunchy cereal bites provides essential meat protein. Supagerbil is also suitable for pet mice.

www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 35 Small Animal Food Focus Supreme Original small animal food This range provides a nutritionally complete and balanced diet for a specifi c species and includes a Recommended Daily Allowance panel on the front of each bag. All the Original recipes aim to get the right balance of ingredients to suit each pet. In each case, ingredients are matched to the pet's needs for protein ( for growth), carbohydrates ( for energy), fi bre ( for digestion and to keep teeth healthy), oils ( for healthy skins and glossy coats) or vitamins and minerals ( for bones, teeth and skin). The full ranges includes - . Russel Rabbit Original . Russel Rabbit Original with Carrot & Leek . Russel Junior Original . Gerty Guinea Pig Original . Harry Hamster Original . Gerri Gerbil Original . Reggie Rat Original . Charlie Chinchilla Original Supreme Science Selective food for small animals The Science Selective range is designed to prevent ' selective feeding'. It blends together all the best nutritional ingredients into tasty biscuits containing 100% of the animal's nutritional requirements ( referred to as " monocomponent feeds"), specifi cally designed for each particular pet species nutritional needs. No waste - every penny is spent on nutritional goodness. The full range includes - . Science Selective Rabbit . Science Selective Junior Rabbit . Science Selective Mature Rabbit . Science Selective Guinea Pig . Science Selective Chinchilla . Science Selective Degu . Science Selective Hamster . Science Selective Mouse . Science Selective Rat . Science Selective Ferret Wagg Complete Rabbit Food and Guinea Pig Food Wagg produce two single high fi bre extruded diets - Optimum Rabbit and Optimum Guinea Pig. These have been formulated to help overcome the problem of selective feeding and the Optimum ' all in one' pellet ensures the pet receives all the nutrients they need in one tasty mouthful, which means improved digestion and a healthy immune system. . A single all- in- one nugget, containing a wide variety of the highest quality ingredients . Balanced nutrition to avoid selective feeding . Fortifi ed with natural antioxidants and vitamins to help support a guinea pig or rabbit's immune system . Added fi bre and yeasts help improve digestion . The Guinea Pig Food also contains added Vitamin C which is essential for a healthy guinea pig's diet.