Who has been the biggest mentor in your life? My wife Annie When and what last made you cry? Death of my wife's father What guidance would you give your teenage self? Be less conservative What would your friends say is your best and worst habits? Best - fun to be with Worst - makes too many lists What is the most outrageous thing you've ever done? Presented a cake in the shape of his rather large private parts to a male friend at his birthday party Which celebrity would make the best Prime Minister? Ian Hislop What is the worst present you've ever received and what did you do with it? A horrible tie - binned it! Do you have any pets and, if so, what are they? Not at the present - but soon getting a working spaniel What is the best piece of business advice you've ever been given? The harder it is to do, the better the opportunity to make it a success. Who has been your biggest crush? Dusty Springfi eld or Tina Turner If you were hosting a dinner party which starter, main course and desert would you choose to cook? Garlic prawns with chilli and spring onions Shoulder of lamb and vegetables Crème brulee What is your favourite item of clothing and why? My two tone leather brogues - feel relaxed and comfortable in them and they look smart Which two items would you have to have with you if you were marooned on a desert island? Bottle of Chanel Eau de Toilette A fi shing rod What's the one question you should have asked but never did? Why wasn't I picked to play Rugby for Yorkshire? 4 6 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com 5 Minute Interview Getting to know... Ken Stirk, Technical Director, Burgess Petcare CIRCULATING OVER 12,000 COPIES A MONTH To retailers, manufacturers, vets, kennels and catteries, garden centres, equine and aquatic related outlets and pet related organisations throughout the UK and the rest of the world Pet Trade World really does Lead the Way!

Product - Easy Plant Silk Collection Company - Reef One Product Details - The Silk Plant Collection are made using high quality non- toxic materials, carefully styled to look even more realistic than typical aquarium plants and the aquatic safe dyes used won't harm fi sh. Not only do these silk plants offer a realistic beauty in any aquarium they also convey natural movement as their silky leaves sway in the water fl ow. Each twin pack in the Silk Collection contains two uniquely designed plants that create instant colour and interest in any aquarium. Two different plants are included in each pack to offer the customer best value and choice. Manufacturer Statement - Mother Nature herself won't be able to tell the difference between her creation and the new range of Easy Plants from Reef One. As with all Reef One products the Silk Plant Collection have been produced as the result of detailed research and careful design and these unique plants mimic the amazing beauty of the world oceans and lakes. Contact Details - Telephone: 01603 710 339 Email: tom. c@ reef- one. com Website: www. reef- one. com ¦ Product - Microbe- lift/ super dechlorinator + water conditioner Company - Ecological Laboratories LTD Product Details - For conditioning water for aquariums where chlorine and heavy metals are primary consideration. . Removes Chlorine ( up to 5 mg/ L. Total Chlorine) . Destroys chloramines . Detoxifi es heavy metals . Does not affect the pH. . Reef Safe Manufacturer Statement - Non- toxic to humans, pets and aquatic life. Contact Details - Email: info@ MicrobeLift. com Website: www. MicrobeLift. com ¦ Arovit launches First Class Fish Food Arovit is broadening its First Class super premium dog and cat range to offer a koi carp food range in 2010. Innovative product development has led to both pellet food and feeding sticks, and a specialist wheatgerm pack. All products will continue the brand values of First Class using only natural colour enhancers and no artifi cial colourants or preservatives. The range will be available in specialist trade and online at www. superpremium- dog- and- cat- food. co. uk from early 2010. ¦ www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 47 Aquatic And Exotic News And Product Reviews