Product - Easy Plant Silk Collection Company - Reef One Product Details - The Silk Plant Collection are made using high quality non- toxic materials, carefully styled to look even more realistic than typical aquarium plants and the aquatic safe dyes used won't harm fi sh. Not only do these silk plants offer a realistic beauty in any aquarium they also convey natural movement as their silky leaves sway in the water fl ow. Each twin pack in the Silk Collection contains two uniquely designed plants that create instant colour and interest in any aquarium. Two different plants are included in each pack to offer the customer best value and choice. Manufacturer Statement - Mother Nature herself won't be able to tell the difference between her creation and the new range of Easy Plants from Reef One. As with all Reef One products the Silk Plant Collection have been produced as the result of detailed research and careful design and these unique plants mimic the amazing beauty of the world oceans and lakes. Contact Details - Telephone: 01603 710 339 Email: tom. c@ reef- one. com Website: www. reef- one. com ¦ Product - Microbe- lift/ super dechlorinator + water conditioner Company - Ecological Laboratories LTD Product Details - For conditioning water for aquariums where chlorine and heavy metals are primary consideration. . Removes Chlorine ( up to 5 mg/ L. Total Chlorine) . Destroys chloramines . Detoxifi es heavy metals . Does not affect the pH. . Reef Safe Manufacturer Statement - Non- toxic to humans, pets and aquatic life. Contact Details - Email: info@ MicrobeLift. com Website: www. MicrobeLift. com ¦ Arovit launches First Class Fish Food Arovit is broadening its First Class super premium dog and cat range to offer a koi carp food range in 2010. Innovative product development has led to both pellet food and feeding sticks, and a specialist wheatgerm pack. All products will continue the brand values of First Class using only natural colour enhancers and no artifi cial colourants or preservatives. The range will be available in specialist trade and online at www. superpremium- dog- and- cat- food. co. uk from early 2010. ¦ www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 47 Aquatic And Exotic News And Product Reviews

Did You Know That... Benefi ts of using an online digital magazine . Totally environmentally friendly - you offset your carbon footprint . Live links to websites and email addresses - you can be contacted immediately by potential customers . Any part of the magazine can use video or audio - we can even show your TV adverts! . Lower production costs - lower advertising rates passed onto the customer . Unique editorial and advertising packages to guarantee page space at prime product launch times . Products are ' tried and tested' by real testers Magazine circulation comparisons Magazine Name Circulation Source Subscription/ Free Pet Trade World 12,000 Pet Trade World website July 09 Free Pets International 10,500 Pets International website July 09 Subscription Pet Gazette 7.256 Pet Gazette website July 09 Free Pet Business Week News 6,300 PBW website July 09 Subscription/ Free Pet Product Marketing 5,491 ABC July 07- June08 Free Country distribution UK 53% Europe 25% USA 9% Australia 3% Rest of World 10% Top content 1 General News 2 New Products 3 Business Advice 4 Product Focus 5 Aquatic News and New Products Pet Trade World circulates 12,000 copies by personalised emails each month - more than any other pet trade publication Pages read each issue Average number of pages read each issue 24 Average issue size each month 30 Average time spent reading each issue 1 - 10 minutes 56% 11 - 20 minutes 32% Over 20 minutes 12% Pet Product Manufacturers 34% Pet Retailers 29% Garden Centres 6% Pet Product Wholesalers 5% Vet Practices 5% Aquatic Retailers 5% Aquatic Manufacturers 4% Equine Manufacturers 4% Aquatic Wholesalers 2% Charities/ Organisations/ Government Bodies 2% PR/ Marketing/ Advertising Agencies 2% Equine Outlets 2% Who receives the magazine? For all enquiries call + 44 ( 0) 845 459 9956