General News www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 7 Calendars, containers and Ferrets in wellbeloved festive feast! With Christmas and the New Year fast approaching, James Wellbeloved is offering a raft of seasonal items for November and December promotions. Customers buying any 2kg pack of Complete Dog or Cat food will receive a beautifully photographed full colour James Wellbeloved 2010 calendar, while those buying 10kg or more of Complete Dog Food will receive a free storage container. Ferrets are not forgotten - James Wellbeloved's renowned Cuddly Ferret Toy makes his reappearance alongside purchases of two 2kg bags of Complete Ferret Food. And of course, James Wellbeloved's Santa's Treat Selection at £ 5.49 is the ideal impulse purchase gift to display by the till as well as alongside the dog food. Marketing director Peter Lancaster said: " Pet owners always want to make sure they have enough stocks in to last the festive season, and we wanted to reward them for their loyalty this year as well as encouraging extra sales." All promotions are available while stocks last - contact your James Wellbeloved Territory Manager for more information, call the retail helpline on 0845 603 9095, or visit www. wellbeloved. com ¦ Urbanpup. com lands starring role in west end show ' legally blonde the musical' UrbanPup. com, the Northern Ireland online retailer who specialise in high end fashion dog clothes and accessories, have been appointed as an offi cial partner to " Legally Blonde the Musical". The show opens at the Savoy Theatre in London's West End on 5th of December 2009. Denis Kelly, Managing Director of UrbanPup. com said: " We provided our favourite and most fashionable dog clothes to dress the Chihuahua star of the show, Bruiser, for the Legally Blonde pre- launch publicity photos. Our pink sweater and diamante collar and lead proved to be a great hit and UrbanPup. com now exclusively supply the Legally Blonde Bruiser outfi t. " As a result UrbanPup. com were appointed offi cial partners to the show and all dog outfi ts and accessories will be supplied by us for the entire run in the West End." ¦ Rabbitting on and on The Welsh Assembly's Code of Practice for the welfare of rabbits was launched in a speech by Elin Jones, Assembly Minister for Rural Affairs at the Companion Animal Welfare Enhancement Scheme on 11th November in Cardiff. Wales is the only nation to have published companion animal and equine Codes of Practice, leaving the Scottish Parliament and Defra behind. But it appears the Code has missed the mark. ' The fi nal version of the Code is almost a short novel, 60 pages in length,' said Meriel France, Education and Welfare Manager at the Pet Care Trust. ' We are dismayed that it has turned out to be such an unwieldy document, having already voiced our concerns during the consultation process. ' It is disappointing that, rather than issuing best practice guidelines, the document includes statements of fact, expending a number of pages explaining what a rabbit is and does, for example. This moves away from the more user friendly template used by the Welsh Assembly Government for the dog and cat codes. ' Whilst we applaud the principle of Codes of Practice in helping pet keepers to care for their animals, requiring them to wade through unnecessarily protracted paperwork will not have the desired effect. The Pet Care Trust calls upon Defra and the Scottish Parliament to avoid these pitfalls and to approach their guidance legislation with fresh eyes. Short really is sweet.' ¦

General News 8 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com Dog Rocks at Bestpets Dog Rocks are now available through Best Pets at the following depots: Bestpets Bristol - Tel 0117 9727 232. Product Code: 576617 Bestpets Cardiff - Tel 02920 629 500. Product Code: 576617 Bestpets Exeter - Tel 01392 822 050. Product Code: 576617 Bestpets Luton - Tel 01582 488 613. Product Code: 576617 They have been working hard to ensure that most of the major wholesalers stock their products to make it easier and more convenient for customers to purchase their stock. Listed below are their product codes so that you can order directly from your wholesaler: If you do purchase through a wholesaler but would like additional promotional materials then please let them know. If you do not purchase through a wholesaler, please contact Dog Rocks Distribution on 01628 8222 43 or info@ dogrocks. co. uk. ¦ EquestrianClearance. com Online Marketing Manager Lee Marriott. LEE Marriott has joined leading equestrian online retailer EquestrianClearance. com as Online Marketing Manager. Based in Sowerby Bridge, Lee will be responsible for all new media communication and IT resources to provide the very best service and experience for customers. Lee brings with him a wealth of experience in online performance marketing and advertising, website design and optimisation, link strategy and email communications. " Joining EquestrianClearance. com is an exciting new role and I am delighted to have joined a business that has exciting plans for the future and that continues to grow at a pace," said Lee. ¦ New Online Marketing Manager at EquestrianClearance. com Best Pets Bristol Code 576617 Individual 200g bag L Batley Code: 599264 Individual 200g bag Battles Code: 5560 Individual 200g bag Glenkrag Code: DR601 Individual 200g bag Harlings Code: 278220 Individual 200g Pedigree Code: 2900 Individual 200g bag Trust Pet Products Code: DOGR Individual 200g bag Vital Code: 20462 Individual 200g bag See our back issues at www. pettradeworld. com