General News 8 PET TRADE WORLD DECEMBER 2009www. pettradeworld. com Dog Rocks at Bestpets Dog Rocks are now available through Best Pets at the following depots: Bestpets Bristol - Tel 0117 9727 232. Product Code: 576617 Bestpets Cardiff - Tel 02920 629 500. Product Code: 576617 Bestpets Exeter - Tel 01392 822 050. Product Code: 576617 Bestpets Luton - Tel 01582 488 613. Product Code: 576617 They have been working hard to ensure that most of the major wholesalers stock their products to make it easier and more convenient for customers to purchase their stock. Listed below are their product codes so that you can order directly from your wholesaler: If you do purchase through a wholesaler but would like additional promotional materials then please let them know. If you do not purchase through a wholesaler, please contact Dog Rocks Distribution on 01628 8222 43 or info@ dogrocks. co. uk. ¦ EquestrianClearance. com Online Marketing Manager Lee Marriott. LEE Marriott has joined leading equestrian online retailer EquestrianClearance. com as Online Marketing Manager. Based in Sowerby Bridge, Lee will be responsible for all new media communication and IT resources to provide the very best service and experience for customers. Lee brings with him a wealth of experience in online performance marketing and advertising, website design and optimisation, link strategy and email communications. " Joining EquestrianClearance. com is an exciting new role and I am delighted to have joined a business that has exciting plans for the future and that continues to grow at a pace," said Lee. ¦ New Online Marketing Manager at EquestrianClearance. com Best Pets Bristol Code 576617 Individual 200g bag L Batley Code: 599264 Individual 200g bag Battles Code: 5560 Individual 200g bag Glenkrag Code: DR601 Individual 200g bag Harlings Code: 278220 Individual 200g Pedigree Code: 2900 Individual 200g bag Trust Pet Products Code: DOGR Individual 200g bag Vital Code: 20462 Individual 200g bag See our back issues at www. pettradeworld. com

General News www. pettradeworld. comPET TRADE WORLD DECEMBER 2009 9 GA Pet Food Partners Retains BRC Grade A status - for the third year running. GA Pet Food Partners is one of a select number of pet food companies in Europe to retain for the 3rd time, the top grade of the much coveted British Retail Consortium ( BRC) Global Standard for Food Safety. It is used by certifi cation bodies world- wide and is recognised as the benchmark for best practice in the manufacturing and retail supply chain. Following a switch to version fi ve of the BRC standard, auditors revealed that other food fi rms have struggled to maintain their grades, falling from grade A to B, or even C. Following rigorous audits, GA has successfully retained grade A status for its manufacturing site, based at Bretherton, near Preston. The news brings major benefi ts for everyone concerned - from the 150- strong workforce to a growing list of UK and overseas customers. It verifi es GA as the leader in quality and integrity for private label dry pet food, allowing pet food brands and companies to partner with GA with confi dence. A delighted sales and marketing director Ben Helm, described the latest standards as very tough adding that a ' fully committed and fantastic team effort' ensured the audit was hitch- free, ensuring that the Grade A status was attained for the 3rd year in succession. ¦ New code introduced to reduce risk of Naturally Occurring Prohibited Substances in feed The British Equestrian Trade Association ( BETA) has introduced a new voluntary code of practice for feed manufacturers to reduce the risk of naturally occurring prohibited substances ( NOPS) in equine feeds. The Code was implemented on 1 October 2009 with commitment from leading manufacturers including Baileys, Blue Chip, British Horse Feeds, Dodson & Horrell, Natural Animal Feeds, Red Mills, Saracen, Spillers, TopSpec and Dengie ( subject to FEMAS approval). The Universal Feed Assurance Scheme ( UFAS), Naturally Occurring Prohibited Substances ( NOPS) Code was developed by BETA in conjunction with assurance scheme experts in response to an increased incidence of positive dope tests for the morphine, a high priority NOPS in racehorses. The International FEI rules for competition and the British Horseracing Authority's Rules of Racing state a no threshold policy for naturally occurring substances that could affect performance, with the exception of theobromine. The consequences of a positive dope test are disqualifi cation and loss of prize money. Feeds and supplements conforming to the new Code will carry labelling to reassure owners and trainers of the stringent quality management procedures that have been undertaken during every step of the sourcing, storage, transport and manufacturing processes for each product. Suppliers of raw materials will be regularly audited and staff will also undergo rigorous training to ensure strict adherence to the Code. The Code has been endorsed by the British Horseracing Authority ( BHA) and the National Trainers Federation ( NTF) with endorsement being sought from the British Equestrian Federation ( BEF) in the future. Professor Tim Morris, Director of Equine Science and Welfare for the BHA said: " By signifi cantly reducing the risk of NOPS the new Code provides important protection for those competing or racing under rules. The fact that most of the UK's major feed manufacturers have already agreed to comply with the Code confi rms its viability as a workable verifi cation system." For further information contact BETA on 01937 587062, email info@ beta- uk. org or visit the www. beta- uk. org ¦