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General News www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 15 Mobilityisoneofthetop three* concernsforowners NewHill's T SciencePlan T HealthyMobility Offertheproductthatownershavebeenwaitingfor! Preciselybalancednutritionenrichedwith omega- 3fattyacidsandclinicallyproven antioxidantstosupport: Activemobility Jointflexibility Easeofmovement * Dogowners'perception- source: ConsumerPerceivedConditionStudyHill's2008 T TrademarksownedbyHill'sPetNutrition, Inc. © 2009Hill'sPetNutrition, Inc. vets'no. 1 choice T Stiffjointscanaffect everybreed, size& ageofdog NEW totheNEXTGENERATION SciencePlan T range FormoreinformationcontactyourHill'sTerritoryManager orcallCustomerServiceon080028438( IRE1800626002) Upto40%* ofdogs showsignsofstiffjoints Hill's T SciencePlan T CanineBagSizeCaseSize HealthyMobilityMini3kg4 HealthyMobilityMini7.5kg1 HealthyMobilityMedium3kg4 HealthyMobilityMedium12kg1 HealthyMobilityLarge3kg4 HealthyMobilityLarge12kg1

General News 1 6 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com History in the Making as China Launches Its First Ever Animal Cruelty Laws The RSPCA has welcomed China's fi rst ever draft animal protection laws which were unveiled on Friday 18 September. The legislation, which was drawn up in consultation with the RSPCA, includes provisions to both protect pets and cover how farm animals should be raised, transported and slaughtered. It also delivered protection for captive wildlife and laboratory animals. The laws address deliberate cruelty and several of the most serious issues that have concerned the international animal welfare community for many years - including inhumane culling methods used against dogs, the live skinning of animals for their fur and the feeding of live farm animals to big cats in zoos and wildlife parks. " This launch sees the culmination of more than a decade of RSPCA activity in China. Since 1999, we have been working steadily there to promote the principles of animal welfare," says Paul Littlefair, senior programme manager with the RSPCA's International Department. " It is a very signifi cant landmark - when it is passed it will be the fi rst time in China's history that the state is sending a clear message to every citizen: ' the way we treat animal's matters'." The RSPCA welcomed the draft legislation as a ' huge step' but stressed the challenge now is to see the academics and politicians steer it through the legislative process and warned that there are even bigger hurdles in enforcing the law consistently. To this end, the RSPCA said it is committed to supporting implementation through providing advice, aid and training to the Chinese authorities and animal protection organisations. This is a long- term process, says the RSPCA, and the law will not be passed without broad popular support and increased awareness of the needs of animals. So alongside the legislation work the RSPCA has launched a joint project with the Chinese Ministry of Education to incorporate animal welfare values into the curriculum, covering topics such as respect for life, responsibility and caring for animals. Under this project the RSPCA has already delivered three training courses to more than 200 teachers from ten provinces and cities across China. Currently in China, only endangered species are protected and there is no penalty for abusing or killing other animals. Over the last few years, reports have increased of deliberate animal cruelty, and several high- profi le incidents have attracted widespread public condemnation and intense media coverage within China. Earlier this year the inhumane methods used in the indiscriminate and large-scale killing of around 30,000 dogs following rabies outbreaks in China attracted not only international but also domestic criticism. ¦ - New moves to tackle inhumane culling, live skinning and protect pets and farm animals - Igloo Cats Run 50% Discount Liner Igloo Cats is running a 3- month promotion on Eco- friendly Disposable Liners for the igloo 2- in- 1 Cat Loo and Carrier. The promotion will run through September, October and November 2009 off ering a 50% discount from the trade price for all customers. The disposable liner is moulded to fi t exactly in the bottom of the igloo tray and is the only ridged liner on the market. The igloo liners are simply removed and disposed off along with used litter to reduce the risk of contamination from cat waste and the health issues associated with it. Igloo cats Eco- friendly Disposable Liners are made from recycled paper making them biodegradable. No other litter tray has such a hygienic and easy to use system. The disposable liners and replacement fi lters for the igloo bring repeat sales to the retailer. Packs of 5 have a suggested RRP of £ 4.99. The promotional trade price is just £ 1.14 until the end of November 2009 ( normally £ 2.28). Liners are sold in cases of 10 x 5 Eco- friendly Disposable Liners. To benefi t from the 50% discount on Eco- friendly Disposable Liners contact Igloo Cats Ltd on 07929 108015, email trade. sales@ igloocats. com and the company's website is at www. igloocats. com. ¦