New Products 2 0 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Product - Activ Wash Company - Robinson Animal Healthcare Product Details - A mild, antibacterial cleanser which gently removes scabs and debris caused by mud fever or rain scald. Available in a 500 ml bottle, it can be easily applied with a damp sponge. RRP is around £ 9.50. Contact Details - Telephone: 01909 735000 Website: www. robinsoncare. com ¦ Product - Titanium Bit Company - Product Details - Titanium is, by nature, covered by a layer of dioxide which destroys bacteria with great power ( not only staphylococcus, but also streptococcus, bacillus anthracis, legionella bacteria and so on) and is also eff ective against high polluting agents in the atmosphere ( nitrogen dioxide, benzene, sulphur oxide, carbon monoxide, ozone and certain fi ne particles). Furthermore, it is a very low heat conductor and therefore it always keeps a pleasant temperature to the touch. Being non- magnetic, it gives protection against the earth's magnetic fi elds which are responsible for a lot of dysfunctional behaviour both in humans and even more so in animals. Manufacturer Statement - Thanks to its heat, its resistance to acid based elements in the horse's mouth, its extreme biocompatibility, and its lightness ( the steel version weighs double), these titanium bits are a valid alternative to the bits on the market at the moment. As a number of scientifi c tests have shown, once the bit is inserted inside its mouth, the horse produces an abundant amount of spittle with consequent relaxation of all the neck muscles and is therefore gentler and more pleasant for your horse. RRP: Off ered in a range of fantastic colours including Pink, Blue and Green - £ 99.00 Contact Details - Zebra Products Telephone: 01942 681 002 ¦ Product - Deluxe Waterproof Dog Coat Company - Product Details - Made from coated nylon and lined with cosy fl eece, the coat features a folded neck- cover and mini- belly wrap for addition protection and warmth. A single adjustable body strap ensures a secure fi t. Available in sizes 8" through to 28", this deluxe waterproof coat is available in Navy, Pink and Yellow. RRP - £ 16.99. Contact Details - Telephone: 01274 711101 Website: www. masta. co. uk. ¦

New Products www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 21 Product - Alert4 Pet Tag Company - Alert4 Limited Product Details - A fresh approach to the diffi cult and stressful problem of recovering a lost pet. The new service is achieved by linking a unique Alert4 Pet Tag with the Alert4 website, to produce an interactive facility that is faster and more comprehensive than any other method of tracking a lost pet. The ' Standard ID Tag Service' allows the ' fi nder' to make contact with the ' owner'. If a lost pet is found, the fi nder enters the 9 digit code ( from the tag) on the website. The owner then immediately receives an email telling them their pet is found and the details of the fi nder so they can make contact. With the ' Super Alert Service', the owner of a lost pet is able to log onto the Alert4 website and presses the ' Lost a Pet' Button. Immediately a Broadcast Lost Pet Alert is triggered and sent by email to council Dog Wardens ( a requirement by law when a dog is missing), Animal Shelters and other registered pet owners in the area. The alert is personalised with a picture and other helpful information for those who may think they have seen the missing pet. Any information about the pet's whereabouts is sent directly to the owner via email or text message. The same group asked to search for a lost pet will automatically receive an email alert when that pet is found. Each lost pet alert has a unique identifi cation code to avoid confusion. After purchasing an Alert4 Pet Tag and registering on the website, all pet owners are able to use the basic ' Standard ID Tag Service' free of charge for the life of the pet. Users can upgrade to a ' Super Alert Service' for a low annual fee which brings with it extra features to help return a lost pet quickly. A FREE 30- day trial of the ' Super Alert Service' is available to all. Manufacturer Statement - Embracing modern communication methods, the company has created a reliable, fast and aff ordable service using today's world of instant electronic communication. Alert4 makes use of the best tagging technology available for its unique wrap- a- round Alert4 Pet Tag. Each tag displays a nine digit identifi cation code which is unique to that particular pet. The tag is applied like a plaster round a fi nger to any design or size of collar or harness. As the Alert4 Pet Tag fi ts so securely, there is no chance of it working loose, or the information becoming damaged or illegible. A special transparent layer around the tag forms a protective barrier against moisture. Using the Activation Key supplied with each Alert4 Pet Tag, the pet is easily registered on the system at the company's website www. alert4pets. com. RRP - available through pet stores and other specialist outlets with a suggested retail price of £ 2.75 Contact Details - Email: enquiries@ alert4pets. com Website: www. alert4pets. com. ¦ Company - Product Details - Each great value selection pack contains one pack each of Turkey Crackerjacks, Fish MiniJacks, Lamb MiniJacks and Duck MiniJacks, plus a £ 1.50 voucher redeemable against further James Wellbeloved purchases. Manufacturer Statement - James Wellbeloved marketing director Peter Lancaster says: " It's always a good idea to double- merchandise packs like this - customers stock up on food ahead of Christmas, so displaying it alongside our foods will stimulate purchase from there, while a second sitting by the till will generate additional impulse sales." RRP - £ 5.49 Contact Details - Telephone: 0845 300 4890 ¦ Product - Santa's Treat Selection