New Products www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 21 Product - Alert4 Pet Tag Company - Alert4 Limited Product Details - A fresh approach to the diffi cult and stressful problem of recovering a lost pet. The new service is achieved by linking a unique Alert4 Pet Tag with the Alert4 website, to produce an interactive facility that is faster and more comprehensive than any other method of tracking a lost pet. The ' Standard ID Tag Service' allows the ' fi nder' to make contact with the ' owner'. If a lost pet is found, the fi nder enters the 9 digit code ( from the tag) on the website. The owner then immediately receives an email telling them their pet is found and the details of the fi nder so they can make contact. With the ' Super Alert Service', the owner of a lost pet is able to log onto the Alert4 website and presses the ' Lost a Pet' Button. Immediately a Broadcast Lost Pet Alert is triggered and sent by email to council Dog Wardens ( a requirement by law when a dog is missing), Animal Shelters and other registered pet owners in the area. The alert is personalised with a picture and other helpful information for those who may think they have seen the missing pet. Any information about the pet's whereabouts is sent directly to the owner via email or text message. The same group asked to search for a lost pet will automatically receive an email alert when that pet is found. Each lost pet alert has a unique identifi cation code to avoid confusion. After purchasing an Alert4 Pet Tag and registering on the website, all pet owners are able to use the basic ' Standard ID Tag Service' free of charge for the life of the pet. Users can upgrade to a ' Super Alert Service' for a low annual fee which brings with it extra features to help return a lost pet quickly. A FREE 30- day trial of the ' Super Alert Service' is available to all. Manufacturer Statement - Embracing modern communication methods, the company has created a reliable, fast and aff ordable service using today's world of instant electronic communication. Alert4 makes use of the best tagging technology available for its unique wrap- a- round Alert4 Pet Tag. Each tag displays a nine digit identifi cation code which is unique to that particular pet. The tag is applied like a plaster round a fi nger to any design or size of collar or harness. As the Alert4 Pet Tag fi ts so securely, there is no chance of it working loose, or the information becoming damaged or illegible. A special transparent layer around the tag forms a protective barrier against moisture. Using the Activation Key supplied with each Alert4 Pet Tag, the pet is easily registered on the system at the company's website www. alert4pets. com. RRP - available through pet stores and other specialist outlets with a suggested retail price of £ 2.75 Contact Details - Email: enquiries@ alert4pets. com Website: www. alert4pets. com. ¦ Company - Product Details - Each great value selection pack contains one pack each of Turkey Crackerjacks, Fish MiniJacks, Lamb MiniJacks and Duck MiniJacks, plus a £ 1.50 voucher redeemable against further James Wellbeloved purchases. Manufacturer Statement - James Wellbeloved marketing director Peter Lancaster says: " It's always a good idea to double- merchandise packs like this - customers stock up on food ahead of Christmas, so displaying it alongside our foods will stimulate purchase from there, while a second sitting by the till will generate additional impulse sales." RRP - £ 5.49 Contact Details - Telephone: 0845 300 4890 ¦ Product - Santa's Treat Selection

New Products 2 2 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Product - K9 Travel range Company - Product Details - There are fi ve products in the range including a Feeding Bowl, Collapsible Bowl, Treat bag, Retractable Lead Bag and Hygiene Bag, both of which come with free poop bags inside. The Collapsible Bowl collapses down for ease of storage and transit and being made from rubber ensures it is non slip, durable and easy to wash. The lightweight nylon Feeding bowl, which is suitable for both wet and dry food and also holds water includes a zip pocket for useful storage of pet related items when out and about and can be carried easily by its own built in belt clip. The foldout bowl packs fl at for easy storage and transit. The Hygiene Bag and Retractable Lead Bag have been designed to make pet walking convenient, safe and enjoyable. Both bags feature a built in poop bag dispenser and high visibility strips on a smart refl ective design. The retractable lead bag specifi cally attaches around the handle of a retractable lead, providing a high level of storage capacity whilst the hygiene bag fi ts easily onto a belt. Both bags are great for storing keys, MP3 players, treats, and many other travel accessories. Completing the range is a draw string treat bag for carrying dogs' treats. The treat bag includes high visibility strips for safety and its water resistant construction means it is easy to keep clean. Manufacturer Statement - Whether it be for a quick walk or a two week holiday, these products are an ideal accessory that all pet owners will appreciate. With pet travel becoming more and more popular, this new range is set to go places. Packed in eye- catching and informative packaging the products come on hanging cards which are easy to merchandise and display. RRP - £ 3.99 for the Treat and Hygiene Bags and £ 4.99 for the rest of the range. Contact Details - Telephone: 0115 9823900 Email: customerservices@ petproducts. co. uk. ¦ Company - Product Details - Combining the fresh taste of natural lush pastures with a good sprinkling of herbs, these nugget sized morsels off er an irresistible treat for the horse or pony. Packaged in a handy re- sealable mini feed bag, these treats are low in sugar and have added vitamins and minerals to help cover some of their daily requirements. Yea- Sacc has been added to help with digestion and Bio- Moss to protect against un- friendly bacteria. RRP - £ 41.30 Available in 1kg packs from all leading feed merchants Contact Details - Telephone: 01622 718487 Website: www. saracenhorsefeeds. com ¦ Product - Saracen Munchies