3 2 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Glee News and New Products Product - Complete Super Premium Hypo- allergenic Dog Food Product - Becobowl Company - Becothings What we liked - An eco- friendly alternative to the common pet bowl. Made from rice husks - a waste product of rice farming, the Becobowl is not only 100% sustainable but also biodegradable. Product Details - The Becobowl looks and feels very similar to a conventional plastic pet bowl. It is tough and durable and will last just as long in the home as it's plastic or metal counterpart. The big diff erence is that once it is disposed of in landfi ll or a compost heap, the bowls breaks down naturally. Manufacturer Statement - " At Becothings we are constantly striving to take the hassle out of being eco friendly in our everyday lives," says Toby Massey. " A pet bowl is obviously a necessity for anyone who owns small animals, but until now it has been impossible not to send this essential item straight to landfi ll when it is disposed of. The Becobowl will last just as long as your average pet bowl, but animal lovers can be sure that they are also planet lovers when they throw the Becobowl away, too." RRP - Large Bowl £ 4.99, small Bowl £ 2.99 Contact Details - Telephone: + 44 208 274 0836 Email: toby@ becothings. com ¦ Company - What we liked - The food is wheat and wheat gluten free, developed by nutritional experts and contains only the fi nest quality ingredients with a high meat content ( 26%). Manufacturer Statement - Managing Director, Antoon Murphy, says: " Our food is of the highest quality and is comparable to many more well known premium brands, but without the premium price! A 15kg bag of our Super Premium Hypo- allergenic Chicken & Rice comes in at just £ 20 plus VAT and retails for £ 33. That is well over £ 10 a bag less than some of the better known brands." The Antos food is available in 15kg and 2kg compostable bags which is taking the environment into consideration. Antos have started with three varieties including Chicken & Rice, Lamb & Rice and Salmon & Potato with a Puppy Chicken & Rice available at the end of September. Contact Details Telephone: 0844 800 9201 Website: www. antosuk. com ¦ www. o Pet Innovation Award Winner 2009

www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 33 Glee News and New Products Product - Way- to- Go Adventure Tunnel Product - Vets Best Natural Healthcare Company - What we liked - A puppy food off ering an organic option for owners who want to feed a healthy natural diet while reducing their pet's carbon pawprint. Manufacturer Statement - John Rice, Sales Director of OrganiPets, which was named the UK's number one Pet Food Company by the Good Shopping Guide 2007 and 2008, added: " We're delighted to be able to provide a high quality, healthy complete food for puppies off ering them all the goodness and nutritional requirements essential to the healthy growth and wellbeing of a young dog to give them the best start in life." Contact Details - Telephone: 0845 3880935 Email: info@ organipets. co. uk Web: www. organipets. co. uk ¦ YEAH A FEW SIDE EFFECTS. REDUCED SCRATCHING, SHINIER FUR, HAPPIER PETS, HAPPIER OWNERS NATURAL HEALTH CARE Company - SnuggleSafe What we liked - A great experience for guinea pigs and ferrets Manufacturer Statement - The new Way- to- Go tunnel has a smaller diameter than the Bunny Warren but extends to a longer 36" ( 915mm). It is entirely fl exible and each section can be joined together to make a variety of exciting runs. RRP £ 5.99 Contact Details - Telephone: 01903 730 811 Email Richard@ lenric. com ¦ Company - The Brampton Company What we liked - the idea of natural science for pets. Manufacturer Statement - Packed with vitamins, minerals and active natural ingredients, there is a wide range of products to support both cat and dog. The extensive range of products are fully supported with marketing materials and merchandising that run alongside the products, helping pet owners to quickly identify ailments and establish exactly how to treat them successfully. All without the help or cost of a vet! Contact Details - Telephone: 01480 492141 Website: www. vetsbest. com ¦ Product - Organic Puppy Food com Stateme w added quality a do