www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 35 contain the least amount of saturated fats and triglycerides. Birds must expend energy, not only to access and consume fats, but to digest them. The melting temperature of a fat is directly related to its degree of saturation so therefore the higher the saturation, the higher the melting temperature and the more energy needed to digest it. Many ornithologists would suggest that responsible wild bird feeding involves [ at a minimum] feeding wild birds nutritionally complete wild bird feed on a year round basis. Also, maintaining a source of clean fresh water, using properly designed feeders and keeping feeders and feeding sites clean. Nutritionally complete wild bird feed products do indeed take feeding the wild birds to a new level. These products are complete, processed diets formulated to provide birds with all their nutritional needs and undoubtedly provide a nutritional safety net for wild birds during periods of poor forage availability. Wild birds with unrestricted access to nutritionally complete, processed, wild bird diets will not experience the nutritional slump associated with winter or other periods of inclement weather that interferes with food availability. As a result, adult birds will fare better over- winter and initiate nesting activities earlier in the season. They will also nest more frequently during the season, lay more eggs per nesting, fl edge more off spring, and nest later into the season. Surely this can only be good for our wild bird populations? Here are some ideas of feeders and food for retailers to stock in order to encourage people to feed the birds this winter. ¦ Bird Food Focus CJ Wildlife . Oil- rich, Afl atoxin- free peanuts. Whole peanuts can be a choking hazard for birds, so we recommend cross selling with a wire mesh feeder. . Energy packed sunfl ower seeds. The 30, 24 & 15Ltr bags are great value per Litre and allow customers to bulk buy their bird food. . Nutritious peanut cakes. Peanut cakes are enormously popular with garden birds. ¦ Zolux Atlantic Wooden Bird Feeding Range Atlantic, a line with a " seaside" atmosphere, corresponds to the current tendency of " In and Out" furniture ( furniture that can be used inside and outside). Made from pine and weather treated. The range includes a suspended feeding dish matching bird table and a six sided suspended feeding dish and matching bird table. Cereal Stick for Garden Birds Exclusive, unique and 100% biodegradable, these cereal sticks contain diff erent seeds adapted to all types of birds. Wide protective roof against bad weather and wide perches made from craft paper. Seed Sticks for Garden Birds This range of seed sticks comes in 3 " fl avours" - Peanut & Sunfl ower which contain diff erent seeds suitable for all types of birds and a seed stick for Insectivores. This is made from millet, corn, shrimp, daphnia and beetle larvae to attract and feed garden birds.

3 6 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Bird Food Focus Cranswick - Natures Feast High Energy Supreme . Superb multi- purpose food, great for all species . Husk free formulation for less mess . Rich in sunfl ower hearts . Contains fruit and nut suet pellets for added energy High Energy Peanuts . The best quality peanuts available for purchase . High oil content for long term energy . Stringently tested against toxins to ensure a safe product Nyger Seed . Increasingly popular seed among enthusiasts . The favourite of fi nches and siskins . Feed though a specially designed nyjer seed feeder Donut Feeder . Metal fat ball feeder . Holds up to 8 energy balls . Stainless steel lid protects the food from the rain . Squirrel resistant Royal Telescopic Seed Feeder . Stylish and durable with cast and stainless steel components . Great value and functionality . Unique easy- fi ll features Mayfair Feeder . A contemporary feeder with a deep blue fi nish and stainless steel roof . Includes twist locking lid and pouches . Off ers style, functionality and great value . Range includes Seed Feeder, Peanut Feeder, Treat Feeder and Double Feeder Contacts Natures Feast - Telephone: 01377 200800 Email: customer. care@ naturesfeast. co. uk Website: www. naturesfeast. co. uk CJ Wildlife - Telephone the Commercial Department or your CJ Wildlife sales representative on 01743 709555 / 0870 011 9801 Website: www. cjwildlife. co. uk Zolux Hobby UK LTD - Telephone: 01908 487633 Email: contact@ zolux- hobby. co. uk Website: www. zolux- hobby. co. uk