General News www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 5 New sponsor for BETA International product showcase Classic Showjumps, leading manufacturer of high quality plastic Pro- Jumps and traditional timber fences, is to sponsor the New Product Gallery at BETA International 2010. Warwickshire, UK based Classic Showjumps won a BETA International 2009 Innovation Award for its fl at- packed, retailer-friendly show jumps. The Classic Showjumps New Product Gallery has become a focal point for BETA International buyers seeking fresh lines to stock. Visitors can walk around the three- dimensional gallery to view approximately 80 products in a display showcase created by professional shop- fi tters. Free leafl ets containing product information and exhibitors' stand numbers are available. " As an innovator in its fi eld, Classic Showjumps is the ideal partner for the New Product Gallery," said Claire Thomas, commercial manager of BETA International organiser EMC. " Visitors can look forward to a bright, newly themed area packed with inspirational ideas for successful retailing." BETA International takes place at the NEC, Birmingham, UK on 21- 23 February. Admission is strictly trade only and free on pre- registration at www. beta- int. com ¦ New face at the Pet Care Trust The Pet Care Trust recently welcomed Lisa Pawsey as the new Sales and Membership Manager. Her career has been mainly sales focussed, with over 15 years spent in areas including events, business information and recruitment. '' Lisa has tons of fresh ideas and innovative thinking with a very strong background in sales,'' said Janet Nunn, Chief Executive of the Pet Care Trust. '' With her on board we are looking forward to expanding our member benefi ts and growing the membership base even further.'' ¦ Lisa Pawsey Verm- X Gains Holistic Approval VERM- X the leading name in Natural Parasite Control has received approval from the British Association of Holistic Nutrition and Medicine ( BAHNM). This is the latest achievement for the team at Verm- X who received recognition for Environmental Best Practice by the Government-supported Green Apple Awards in 2004, 2006, 2007 and 2008 as well as recently being voted Somerset Business of the Year by the Chamber of Commerce. The award recognised their work and success in bringing a natural product into a traditionally chemical and man- made market. As a ' Certifi ed Holistic Product', the Verm- X range will carry the red BAHNM symbol as a mark of approval. Philip Ghazala of Exmoor based Verm- X said: " To be recognised by BAHNM is another feather in our cap. " We are delighted to receive approval for Verm- X as a holistic product range. We have seen enormous growth in the last 12 months with products now in distribution nationwide. " The demand for natural, environmentally friendly products continues to increase and we are delighted to be providing a great range of natural parasite control products that delight our customers." Holistic Vet Nick Thompson said: " As holistic veterinary practitioners, we at Holisticvet Ltd are delighted that Verm- X has been recognised in this way. We advocate the use of Verm- X as part of a total worming strategy for dogs, cats and horses in our care. We feel this is essential to minimise pesticide use from both health and ecological perspectives." Verm- X was fi rst introduced for horses and the range has since grown to meet the demands of pet, poultry and smallholder animals. For further information please contact Verm- X on 0870 850 2313 or visit www. verm- x. com ¦

General News 6 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Burgess pet care pledges Forever Promise to rescue centres Burgess Pet Care has raised over £ 3,000 as part of the Forever Promise Fund that pledges ongoing support to dog rescue centres which belong to the Alliance of the Independent Greyhound Rescues ( AIGR). Funds raised from the sales of 15kg and 2.5kg sacks of the Supadog Greyhound & Lurcher range of food were donated to the Tia Greyhound & Lurcher Rescue Centre, in West Yorkshire, helping to provide support for dogs that have often been poorly mistreated. " We are a company of pet lovers and owners, passionate about furry pets and committed to making their lives better," says Naomi Chatterley, Direct Marketing Manager for Burgess Pet Care. " We are proud to support the work of the Tia Greyhound & Lurcher Rescue Centre, making a contribution through our Forever Promise and ultimately helping to make a real diff erence. " Greyhounds and Lurchers are beautiful gentle dogs but many have sadly started life on the wrong paw being used for racing or hunting. When they are no longer of use, they are often left unwanted, abandoned or killed. That's why it is vitally important to support the invaluable work of rescue centres to make sure the dogs go to caring homes." This comes at a time when there is much talk in the industry regarding the ongoing improvement in welfare for racing dogs. Continues Chatterley: " We are aware that DEFRA has released a consultation paper on the welfare of racing greyhounds and that Welfare Campaigners are still making the case to the government and the racing industry for better care of greyhounds, especially when they are retired. " In the meantime we at Burgess will do what we can to support these lovely yet vulnerable dogs by promoting the valuable work of the rescue centres through our Forever Promise Greyhound and Lurcher Fund." Debra Rothery from Tia Greyhound & Lurcher Rescue said: " As an independent not- for- profi t organisation, we need companies like Burgess Pet Care to help provide support and a new start in life for dogs that have often been mistreated, traumatised, starved or neglected. We are absolutely delighted with the funds presented to us. The Forever Promise makes a big diff erence as it helps pay for food, vet bills, heating and anything needed to look after the dogs until we can fi nd new homes for them." ¦ Tia Greyhound & Lurchers Rescue Autumn Feeder Giveaway CJ Wildlife are proud to launch their eagerly awaited Trade Catalogue for 2009/ 10. And it's not just the brand image that's moved on; it's packed with new products and off erings for the winter season. " We felt it was time to up our game and remind our retailers about a product range that is second to none!" says Rowena Coombs, Marketing Coordinator for CJ Trade ( UK): " We hope that our new lines will help them keep up with consumer demand for wild bird care products heading into the winter and breeding seasons. To aid this, our new catalogue also provides retailers with a comprehensive information section to help advise customers and train their staff ". To help kick start the winter feeding season, CJ Wildlife would like to off er all trade customers placing an order of £ 500 or above, on or before the 2nd October 2009 . . . a case of large silver challenger seed feeders absolutely FREE! And with 6 feeders to a case, that's around SRP £ 40 worth of stock!! Call their commercial department for more details on 0870 011 9801 or email commercial@ birdfood. co. uk ¦ Challenger seed feeders