General News 6 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Burgess pet care pledges Forever Promise to rescue centres Burgess Pet Care has raised over £ 3,000 as part of the Forever Promise Fund that pledges ongoing support to dog rescue centres which belong to the Alliance of the Independent Greyhound Rescues ( AIGR). Funds raised from the sales of 15kg and 2.5kg sacks of the Supadog Greyhound & Lurcher range of food were donated to the Tia Greyhound & Lurcher Rescue Centre, in West Yorkshire, helping to provide support for dogs that have often been poorly mistreated. " We are a company of pet lovers and owners, passionate about furry pets and committed to making their lives better," says Naomi Chatterley, Direct Marketing Manager for Burgess Pet Care. " We are proud to support the work of the Tia Greyhound & Lurcher Rescue Centre, making a contribution through our Forever Promise and ultimately helping to make a real diff erence. " Greyhounds and Lurchers are beautiful gentle dogs but many have sadly started life on the wrong paw being used for racing or hunting. When they are no longer of use, they are often left unwanted, abandoned or killed. That's why it is vitally important to support the invaluable work of rescue centres to make sure the dogs go to caring homes." This comes at a time when there is much talk in the industry regarding the ongoing improvement in welfare for racing dogs. Continues Chatterley: " We are aware that DEFRA has released a consultation paper on the welfare of racing greyhounds and that Welfare Campaigners are still making the case to the government and the racing industry for better care of greyhounds, especially when they are retired. " In the meantime we at Burgess will do what we can to support these lovely yet vulnerable dogs by promoting the valuable work of the rescue centres through our Forever Promise Greyhound and Lurcher Fund." Debra Rothery from Tia Greyhound & Lurcher Rescue said: " As an independent not- for- profi t organisation, we need companies like Burgess Pet Care to help provide support and a new start in life for dogs that have often been mistreated, traumatised, starved or neglected. We are absolutely delighted with the funds presented to us. The Forever Promise makes a big diff erence as it helps pay for food, vet bills, heating and anything needed to look after the dogs until we can fi nd new homes for them." ¦ Tia Greyhound & Lurchers Rescue Autumn Feeder Giveaway CJ Wildlife are proud to launch their eagerly awaited Trade Catalogue for 2009/ 10. And it's not just the brand image that's moved on; it's packed with new products and off erings for the winter season. " We felt it was time to up our game and remind our retailers about a product range that is second to none!" says Rowena Coombs, Marketing Coordinator for CJ Trade ( UK): " We hope that our new lines will help them keep up with consumer demand for wild bird care products heading into the winter and breeding seasons. To aid this, our new catalogue also provides retailers with a comprehensive information section to help advise customers and train their staff ". To help kick start the winter feeding season, CJ Wildlife would like to off er all trade customers placing an order of £ 500 or above, on or before the 2nd October 2009 . . . a case of large silver challenger seed feeders absolutely FREE! And with 6 feeders to a case, that's around SRP £ 40 worth of stock!! Call their commercial department for more details on 0870 011 9801 or email commercial@ birdfood. co. uk ¦ Challenger seed feeders

General News www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 7 CEVA launches Feliway ® TV advertising and marketing campaign In a fi rst for the company, CEVA Animal Health is launching a major new TV advertising and marketing campaign aimed at raising awareness of feline stress and promoting the benefi ts of its trusted and scientifi cally proven veterinary product, Feliway ® . The TV advertising will run at the end of October and the beginning of November on ITV1, ITV2 and ITV3 with a reach of 3.2 million cat owners and it will feature an animated character ' That Purple Cat' specially created to help educate owners in an amusing way. A range of merchandising material has been produced to support the TV campaign including ' As seen on TV' tent cards, shelf wobblers and stickers and ' We stock Feliway ® ' window stickers. Moreover, an eye- catching pre- fi lled counter display unit is now available to help generate demand in store for both Feliway ® for cats and D. A. P. ® for dogs which can hold both consumer leafl ets and products and is backed by a range of introductory deals and promotional off ers. " Most owners are unable to recognise signs of stress in their cats, with people mistaking behaviours such as scratching, aggression, urine spraying and excessive grooming as normal," says Fabienne Maçon- Slater, sales and marketing manager for the retail sector at CEVA Animal Health. " The new TV advertising and marketing campaign will educate cat owners on these signs and highlight the benefi ts of using Feliway to comfort and reassure cats at times of stress." For further information on Feliway ® and D. A. P. ® or the Feliway ® TV advertising and marketing campaign, please contact CEVA Animal Health on 01494 781510 ¦ Rescued Guinea Pigs Benefi t from Megazorb Bedding Guinea pigs housed at the Cavy Rescue and Retreat in Bristol enjoy living in a comfortable and safe environment thanks to Megazorb bedding which was originally developed by Northern Crop Driers for equestrian use. Centre manager Fi Cantillon explains: " We use Megazorb bedding for our guinea pigs because it is so absorbent, captures smells and is safe and comfortable." " It is not suitable to use straw as it is too scratchy and can cause eye injuries. We no longer recommend wood shavings as this may have a detrimental eff ect on guinea pig health." Made from virgin wood pulp, Megazorb is produced by high temperature drying which removes the moisture from the wood pulp and kills off moulds, spores and bacteria. Megazorb is also double dust extracted making it great for helping to maintain a healthy respiratory system. As the wood pulp used to make Megazorb is a by- product of the wood- pulping industry ( that would normally go to waste) it is also environmentally friendly and being totally biodegradable is easy and cheap to dispose of. Cavy Rescue and Retreat in Bristol is currently caring for over 60 guinea pigs all in need of loving homes. The centre was founded in June 2008 and is self funding and non- profi t. Currently working on a case involving 200 guinea pigs, the centre is soon hoping to secure custody and care for them at the Cavy Rescue and Retreat. For more information on Megazorb bedding please contact Northern Crop Driers on 01759 318396 or visit www. northerncropdriers. co. uk For more information about Cavy Rescue and Retreat please visit www. cavyrescueandretreat. org. uk ¦