General News 8 PET TRADE WORLD OCTOBER 2009www. pettradeworld. com Leading West Midlands' Pet Food Company wins major industry accolade Star Treats, produced by Fish4Dogs has been voted the Pet Product Retail Association's ( PPRA) Best New Product for 2009. The PPRA Awards were formed to reward and recognise excellence within the pet industry. " Dogs love them," says Jill Angell, Marketing Director of Fish4Dogs. " We coat the Star Treats with a very concentrated Salmon Oil, which holds the dog's attention for a very long time! Position them next to the till and these impulse purchases will jump off the shelf. We are ecstatic that the pet shops have voted for Fish4Dogs and very grateful to everyone who voted for us." Fish4Dogs were presented with their award at a champagne reception at the Glee Exhibition. ¦ Jill Angell GA Pet Food Partners has partnered with Verm- X to off er any pet food brand the opportunity to add natural internal parasite control to their own range of pet foods or treats. Verm- X is a natural herbal internal parasite control that can be added very quickly to new or existing formulations for dog, cat, ferret and small animals. A dry pet food containing Verm- X can be available off - the- shelf and because no prescription is required for Verm- X, it has never been easier to buy and use as an internal parasite control. Verm- X is classifi ed as a complementary feeding stuff and off ers a simple and easy option for pet owners. Ben Helm, Sales and Marketing Director for GA commented '' I see this exclusive partnership between GA and Verm- X as a real opportunity for any pet food brand seeking to add a real and marketable benefi t to their range of pet food. This is one of the most signifi cant innovations in dry pet food for years as Verm- X off ers a simpler, more natural solution to a real problem - and is consistent with the super premium pet food brands that GA partners with.'' For more details on how you can add natural internal parasite control to your range of dry pet foods, please contact GA Pet Food Partners on 01772 601606 ¦ Add Verm- X ® - a natural internal parasite control to your own brand of pet food - exclusively at GA CIRCULATING OVER 12,000 COPIES A MONTH To retailers, manufacturers, vets, kennels and catteries, garden centres, equine and aquatic related outlets and pet related organisations throughout the UK and the rest of the world Pet Trade World really does Lead the Way!

General News www. pettradeworld. comPET TRADE WORLD OCTOBER 2009 9 For Autumn & Winter feeding For more information: www. tetra. net or call: 023 8060 6070 Keep your customers' fi sh healthy through to the spring Specially formulated for feeding below 10° C